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There are lots of systems out there to do this - from the Pantone Huey (review to come, but for now - just don’t buy one) to expensive Eye One and Spider packages which can make printer and projector profiles too. But you don’t need to spend lots of cash. Photoshop comes with a utility called Adobe Gamma which is a basic on screen, calibrate by eye freebie. Some screen manufacturers - notably Samsung - supply a similar utility. Although this isn’t the most accurate way, Adobe Gamma is much better than nothing (or a Huey). If you have Adobe Photoshop on your PC you’ll find Adobe Gamma in the Control Panel.
With Mac’s software profiling is really easy. Look in System Preferences / Displays / Color and press the Calibrate button. Then it’s just a matter of choosing to use PC or Mac gamma - My customers all use PC’s so it’s PC for me - then choosing the white point and you’re calibrated. There is an expert mode with more options along the lines of an advanced Adobe Gamma, but the easy mode seems to work just fine and produced an almost identical result to hardware profiling with my Eye One. Which means the screen is pretty well spot on out of the box apart from the brightness which is too high for technically correct viewing conditions - dim daylight. The Eye One setting was about one click above the minimum brightness for the iMac’s display, although this does depend a bit on ambient lighting levels.
As every PC screen I’ve used has needed constant corrections to color, contrast and brightness, while really all the iMac needed was the screen brightness turned down a bit, it’s Round two to Apple Macs.
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